Female Consumer Preference for Scented Textile Products

Shu Hwa Lin; Xing Sun

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Female Consumer Preference for Scented Textile Products

Shu Hwa Lin University of Hawaii at Manoa
Xing Sun ✉ University of Hawaii at Manoa

Abstract

Determine the role of ethnicity in product evaluation of scented textiles by three ethnic female groups. Compare differences in product evaluation using the sense of smell only, appearance and touch only or a combination of smell, appearance and touch. Experimental design involving monitored product evaluations of both 12 scented and unscented textiles by females from three ethnic backgrounds. Evaluations took place under 3 conditions: smell, look/touch, and smell/look/touch. Quota sampling was used to recruit 120 female consumer subjects from a metropolitan area in Hawaii with a quota of 40 from each of three ethnic groups: Caucasian, Chinese, and Hawaiian. Ethnicity was determined by the subject’s response to an ethnicity question. Descriptive data analysis, one way ANOVA, and chi-squares were used to analyze differences in product evaluations based on ethnicity of the respondent and based on which sensory stimuli were present in the evaluation. Product evaluations varied among the ethnic groups and were affected by the types or combinations of sensory stimuli. Three main themes emerged: the influence of significant consumer decision of scented textiles' olfactory, visual and tactile, and all factors of smell, tactile, and visual.

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Issue: Vol. 23 No. 7 (2016)
Section: Original Research Articles
Pages: 438-448
Submitted: 2016-11-04
Published: 2016-11-04
ID: JHGT-16-324
Views: 2
Downloads: 0

引用 How to cite

Lin, S. H., & Sun, X. (2016). Female Consumer Preference for Scented Textile Products. Journal of the Hwa Gang Textile, 23(7), 438-448. https://www.jhgt.org.tw/article/view/229

@article{lin2016_229,
  author  = {Lin, Shu Hwa and Sun, Xing},
  title   = {Female Consumer Preference for Scented Textile Products},
  journal = {Journal of the Hwa Gang Textile},
  year    = {2016},
  volume  = {23},
  number  = {7},
  pages   = {438--448},
  issn    = {1025-9678},
  url     = {https://www.jhgt.org.tw/article/view/229}
}

TY - JOUR
AU - Lin, Shu Hwa
AU - Sun, Xing
TI - Female Consumer Preference for Scented Textile Products
JO - Journal of the Hwa Gang Textile
T2 - 華岡紡織期刊
VL - 23
IS - 7
PY - 2016
SP - 438
EP - 448
KW - Scented Textiles
KW - Tactile
KW - Ethnic
SN - 1025-9678
UR - https://www.jhgt.org.tw/article/view/229
AB - Determine the role of ethnicity in product evaluation of scented textiles by three ethnic female groups. Compare differences in product evaluation using the sense of smell only, appearance and touch only or a combination of smell, appearance and touch. Experimental design involving monitored product evaluations of both 12 scented and unscented textiles by females from three ethnic backgrounds. Evaluations took place under 3 conditions: smell, look/touch, and smell/look/touch. Quota sampling was used to recruit 120 female consumer subjects from a metropolitan area in Hawaii with a quota of 40 from each of three ethnic groups: Caucasian, Chinese, and Hawaiian. Ethnicity was determined by the subject’s response to an ethnicity question. Descriptive data analysis, one way ANOVA, and chi-squares were used to analyze differences in product evaluations based on ethnicity of the respondent and based on which sensory stimuli were present in the evaluation. Product evaluations varied among the ethnic groups and were affected by the types or combinations of sensory stimuli. Three main themes emerged: the influence of significant consumer decision of scented textiles' olfactory, visual and tactile, and all factors of smell, tactile, and visual.
ER -

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