The Study Of Environmental Consciousness, Convenience And Perceived Value For Sanitary Napkin Acceptance And Purchase Intention

Jhih-Rong Tain; Chien-Teng Hsieh

環保意識、便利性與知覺價值探討布衛生棉接受程度與購買意願之研究

Jhih-Rong Tain 田芷容 ✉ Shih Chien University Kaohsiung Campus Department of Fashion Design and Merchandusing

Chien-Teng Hsieh 謝建騰 Shih Chien University Kaohsiung Campus Department of Fashion Design and Merchandusing

Abstract

Sanitary napkins gradually replaced traditional cloth sanitary napkins from 1921 because of the convenience of disposable cleaning, which immediately changed the habits of women in life and quickly replaced the original cloth sanitary napkin market. The change in consumption habits has caused women to cause a large amount of waste during the physiological period, and sanitary napkins containing menstrual blood are difficult to decompose. During incineration, environmental issues such as carbon dioxide and dust particles are generated.Waste reduction has always been a very important part of environmental protection issues, so disposable sanitary napkins have once again been valued by the market because they can reduce the generation of waste. However, because consumers are already familiar with the convenience of disposable physiological products, even though social environmental awareness is approaching maturity, it is necessary to change consumer behaviors, and whether the reusable cloth sanitary napkins can be accepted by the market once again in the environment ?This study uses Xianyun Luo (2018) cloth tampons to explore the experience and learning of sustainable consumption. The qualitative research arguments put forward, the main considerations of cloth tampons purchase are

Keywords

摘要

衛生棉從1921年拋棄式衛生棉漸漸取代傳統式布衛生棉，因為免洗的便利性，立刻改變了女性生活中的習慣，迅速取代了原有布衛生棉的市場。消費習慣的改變，讓女性生理期間造成大量的廢棄物，含有經血的衛生棉難以分解，在焚化時，產生二氧化碳及粉塵微粒的環保問題。垃圾減量一直是環保議題中，非常重要的一環，於是拋棄式衛生棉因為能夠減少垃圾的產生又再一次被市場重視。然而因消費者已熟悉拋棄式生理用品的便利性，縱然社會環保意識已趨近成熟，但要改變消費者行為，對於可重複使用布衛生棉仗著環保之姿，又是否能再次被市場接納?本研究以羅先耘(2018)布衛生棉探討永續消費的經驗與學習，所提出質性研究論點，布衛生棉購買意願，主要考量為「個人健康」與「環境保護意識」，消費決策則以功能為首要，根據上述論點後採用量化問卷方式，調查臺灣地區女性消費者對於布衛生棉接受度和購買意願與環保意識、便利性及知覺價值的顯著性。有效回收問卷695份，經過預先測試信度達0.7以上，進行正式問卷，問卷有效回收率達100%，信度達0.7以上且KMO值達0.7以上具建構效度，經ANOVA與皮爾森相關分析得知服務「便利性」構面與消費者購買意願呈現顯著關係。

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Tain, J. R., & Hsieh, C. T. (2021). The Study Of Environmental Consciousness, Convenience And Perceived Value For Sanitary Napkin Acceptance And Purchase Intention. Journal of the Hwa Gang Textile, 28(2), 124-133. https://www.jhgt.org.tw/article/view/441

@article{tain2021_441, author = {Tain, Jhih-Rong and Hsieh, Chien-Teng}, title = {The Study Of Environmental Consciousness, Convenience And Perceived Value For Sanitary Napkin Acceptance And Purchase Intention}, journal = {Journal of the Hwa Gang Textile}, year = {2021}, volume = {28}, number = {2}, pages = {124--133}, issn = {1025-9678}, url = {https://www.jhgt.org.tw/article/view/441} }

TY - JOUR AU - Tain, Jhih-Rong AU - Hsieh, Chien-Teng TI - The Study Of Environmental Consciousness, Convenience And Perceived Value For Sanitary Napkin Acceptance And Purchase Intention JO - Journal of the Hwa Gang Textile T2 - 華岡紡織期刊 VL - 28 IS - 2 PY - 2021 SP - 124 EP - 133 KW - Sanitary Napkin KW - Menstrual Period KW - Purchase Intention SN - 1025-9678 UR - https://www.jhgt.org.tw/article/view/441 AB - Sanitary napkins gradually replaced traditional cloth sanitary napkins from 1921 because of the convenience of disposable cleaning, which immediately changed the habits of women in life and quickly replaced the original cloth sanitary napkin market. The change in consumption habits has caused women to cause a large amount of waste during the physiological period, and sanitary napkins containing menstrual blood are difficult to decompose. During incineration, environmental issues such as carbon dioxide and dust particles are generated.Waste reduction has always been a very important part of environmental protection issues, so disposable sanitary napkins have once again been valued by the market because they can reduce the generation of waste. However, because consumers are already familiar with the convenience of disposable physiological products, even though social environmental awareness is approaching maturity, it is necessary to change consumer behaviors, and whether the reusable cloth sanitary napkins can be accepted by the market once again in the environment ?This study uses Xianyun Luo (2018) cloth tampons to explore the experience and learning of sustainable consumption. The qualitative research arguments put forward, the main considerations of cloth tampons purchase are ER -