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Development Taiwan and comparison of Uniqlo and Zara Clothing Brand with Lativ in Taiwan 台灣自創品牌Lativ以及Uniqlo、Zara服飾的比較與發展J. L. Chen, W. L. Yang — Vol. 20 No. 1 (2013)pp. 1
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Consumers on the Marketing Strategies of Taiwan's Fashion 消費者對台灣服飾品牌行銷策略之探討M. S. Yang, H. S. Hong — Vol. 20 No. 1 (2013)pp. 40
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The Evaluation and Purchase Intention of Taiwan Customer to Taiwan Textile Product 台灣消費者對MIT紡織品的印象、產品評價及購買意願之影響L. C. Liu, W. H. Yang, C. C. Lai — Vol. 18 No. 1 (2011)pp. 75