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A Study of the Relationship between the Innovative Design of Taiwanese Phalaenopsis and Clothing Purchase Attitude 蝴蝶蘭文化創意服飾商品與消費者購買態度之探討H. J. Hsu, C. H. Hsieh, Y. F. Yu, Y. Zhang, M. S. Chen — Vol. 23 No. 5 (2016)pp. 295-304